The Bizgnus Podcast

•  Expert says better outcomes happen when workers take control of their careers

•  “Intrinsic motivation replaces any external consequences”

(Total …

•  Lockdown stifles his business, so this entrepreneur reinvents himself

•  “A memorable personal brand can truly amplify your business”

(Total …

•  Doctor Roo hops to the rescue in unusual book series

•  “I’ve had her in my mind for many years”

(Total Recorded Time is 25:12)

To the ranks of “doctors” like Derek Shepherd and Meredith …

•  Doctor Roo hops to the rescue in unusual book series

•  “I’ve had her in my mind for many years”

(Total Recorded Time is 25:12)

To the ranks of “doctors” like Derek Shepherd and Meredith …

•  Research identifies leadership and culture as catalysts

•  “Leadership must take the lead in aligning mindsets, structures, skills, and culture”

…

•  Final success should include your ownership strategy

•  “Most business owners don't understand the need to have an ownership strategy”

(Total …

•  The “age of Horatio Alger” is not yet over

•  “Leadership is something you can learn”

(Total Recorded Time is 24:52.  Recorded on March 30, 2022)

Spoiler alert:  Here is the …

•  Bob Schlegel gives the keys to success

•  “The big thing is to never give up”

(Total Recorded Time is 17:37)

Sometimes success is the ability to …

•  Veteran entrepreneur says women need to be their true authentic selves

•  “When you are living your life inauthentically, you will feel exhausted”

(Total Recorded Time is 13:15)

Many …

•  Leaders must change their approach, expert says

•  “Traditional brainstorming sessions need a serious overhaul”

(Total Recorded Time is 25:38)

…

•  What the Nez Perce War may presage

•  “It’s just heartbreaking how the ambition of a few can cause such damage and destruction”

(Total Recorded Time is 18:19)

If you asked 10 Americans …

• When big money is chasing a small inventory, what’s to do? 

• “Multi-family… contain all the basic fundamentals that you can carry over to any …

•  Done right, it can grab attention and cement your message in the mind

•  “We connect with those businesses that take risks and laugh at themselves”

(Total Recorded Time is 25:58)

Is your …

•  Samuel Nkwume targets new audiences with his movies

•  “It’s really wonderful to do something that you enjoy doing, something you’re passionate …

•  Stopping the death of a free press

•  “We’ve seen in the last decade or so a massive, severe drop in local news”

(Total Recorded Tine is 27:41)

You might remember seeing them at various …

“Brands can no longer do what they want”time to re-think the relationship between an organization’s brand and society says branding expert Jane Cavalier Lucas.

“It is time to re-think the …

•  Becoming an inclusionary leader in 7 steps

•  “Some of these companies have corporate ‘sludge’”

Total Recorded Time is 24:38

Did you know you had it?  It’s called “male privilege” and in …

•  Author’s Bakersfield is much more than country music and oil fields

•  “You really can get away with murder here”

(Total Recorded Time is 23:35)

The sunbaked streets of Bakersfield. …

•  Even 42 percent of those earning more than $100,000 annually now live paycheck to paycheck

•  “Unfortunately, this is not a good news podcast”

(Total Recorded Time is 20:55)

Living …

•  We are entering a new era where people count as much as numbers

•  “Women’s true stories … define power as the ability to nurture and protect, as …

•  It’s the internet, of course, but with critical nuances

•  “It’s one of the greatest evolutions on the planet that’s ever happened”

(Total …

•  Bakersfield man wants to call attention to child abuse

•  “3,030 of that was walked”

(Total Recorded Time is 23:34)

Here’s a factoid you might need: A pair of tennis shoes is good for …

•  Simon Severino says a modest goal is to double sales within 90 days

•  “I help executives with ‘go to market’”

(Total Recorded Time is 14:40)

Succeeding in business is often compared to …

•  Elisha Shapiro came up age a the entertainment industry changed

•  “Most of it’s dumb luck”

(Total Recorded Time is 22:22)

For four decades, Elisha Shapiro has been part of the artistic …

•  Could inflation become far worse than the Federal Reserve expects?

•  Economist blasts Fed

(Total Recorded Time is 24:44)

Inflation is prominent …

•  Demographer says the real problem lies overseas

•  The Baby Boomers are leaving big shoes to fill

(Total Recorded Time is 21:19)

The national unemployment rate is under 5 percent and in …

•  It’s the new strategy of “flexing”

•  Michigan business professor Sue Ashford explains how to do it

(Total Recorded Time is 22:32)

By making small, daily, changes, a person or even an …

•  Negotiations guru Cash Nickerson says it helps to know martial arts

•  “I’m talking about internal martial arts”

(Total Recorded Time is 12:25)

Cash Nickerson has learned a thing or two …

•  Expert says successful companies will be the resilient ones

•  “Manufacturers are slowly ramping up operations to bring them closer to home”

…

•  Mike Wolf says U.S. offers overlooked opportunities

•  “We get into real estate to create freedom for ourselves”

(Total Recorded Time is 27:10)

…

•  The four essential elements

•  “Much more important than that was the culture we developed”

(Total Recorded Time is 11:52)

At a time when worker’s …

  How Steve Marks helped build his small muffin shop into a big business

•  “My dream and passion has always been to own my own business”

(Total Recorded Time is 20:52)

In the next minute …

•  Now Jeff Martinovich is rebuilding his life and business

•  “I believe we need to make ourselves stronger inch by inch”

(Total Recorded Time is 23:35)

Jeffrey Martinovich is a builder, …

•  The Bizgnus time machine gears up for a remarkable podcast

•  “Business and politics were more overtly intertwined”

(Total Recorded Time is 17:06)

•  The Bizgnus time machine gears up for a remarkable podcast

•  “Business and politics were more overtly intertwined”

(Total Recorded Time is 17:06)

•  Vito Altavilla tells how he did it

•  “It’s more like you’re a chronicler of an age

(Total Recorded Time is 13:12)

Lots of people think they’ve got a book inside of them but few do …

•  Only pay and advancement tops clear communications

•  “It’s all important that you know which words matter”

(Total Recorded Time is 22:39)

Abraham …

•  Expert tells why customer onboarding is as important as the sale

•  “Find out what your customers want and need”

(Total Recorded Time is 16:51)

For more than two decades, Donna Weber has …

•  A quiet Charlotte family is thrust into Hollywood

•  “Writing for me was something that I didn’t share with anybody”

(Total Recorded Time is 18:21)

•  Transformation coach points to his own unusual experience

•  “I have a mission on this Earth”

(Total Recorded Time is 25:04)

What he describes as a mystical experience has shaped the …

•  It’s the 10th leading cause of death in the U.S.

•  “When you bring up the word ‘suicide,’ people shut down”

(Total Recorded Time is 26:05)

Tom …

•  Your best leaders might not be called manager

•  “We like to call those people the ‘sparks’”

(Total Recorded Time is 14:30)

Executive coach Courtney Lynch, who has worked for years with …

•  Why you have to get out of your own head

•  “I’ve got some good lessons about what I bring from swimming”

(Total Recorded Time is 23:13)

…

•  Online professors offers ideas

•  Could these ideas boost employee engagement?

(Total Recorded Time is 16:02)

For leaders trying to get their …

•  Job references need to be treated with kid gloves, says expert

•  “Do not leave your professional references to chance”

Total Recorded Time is 15:47

Even in these days when it seems …

•  Pool toys taken to the beach are blamed

•  “It was like a microplastics bomb exploded on the beach”

(TRT 12:51)

There are bombs bursting across …

•  What? You didn’t know? Why this is “The Era of Workplace Fun”

•  Fun is serious business in recruiting – and retaining – the best

(Total Recorded Time is 42:43)

Repeat after me: “Work …

•  Sales expert finds the 100 most critical sales skills

•  “Six key themes emerged”

(Total Recorded Time is 16:48)

You might call him the “Readers Digest” for that aisle of books about …

•  If you can’t or won’t sell, is business ownership for you?

•  “One of the things I hope the book does is that it prevents people from making the big mistakes”

(Total Recorded Time is …

•  Expert says it’s time to ditch the old way of selling – pitching, persuading and pressuring

•  “Too often social entrepreneurs underestimate the …

•  As nation emerges from COVID, leaders face new challenges to keep employees motivated

•  “You’ve got to get in the game”

(Total Recorded Time is 18:05)

In addition to its tragic death …

•  What leaders should prepare for

•  “People are managing it very differently”

(Total Recorded Time is 15:41)

As the U.S. emerges from its worst …

•  How fables can bolster a business

•  “I’d like to tell you that I had a master plan to be a best selling author”

(Total Recorded Time is 19:15)

…

•  Now is not the time to fight change says expert

•  “Over time, with practice, we accrue what I call resilience wisdom”

(Total Recorded Time is 21:42)

Few single events have impacted life …

•  Leaders can learn from the fish that would fly

•  “That will make the world a much better place”

Total Recorded Time is 17:40

The humble …

•  It often boils down to how you look at your staff

•  Curiosity about staff can be transformative for a business

(Total recorded time is 19:17)

The ratio of work on business problems to …

•  Surgeon creates Hollywood-level recording studio

•  Including a Johnny Cash back story

Total Recorded Time is 18:40

Comparing audio recorded on a …

•  And they are getting other firms to do it too

•  Updating an old saying

Total Recorded Time is 20:07

There’s a saying used by many business …

•  Ken Honda explains how angry money is holding you back

•  “You can free yourself financially and also emotionally”

Total Recorded Time is 15:30

Is …

•  Jo Deaton offers 5 ways to stay resilient during the pandemic

•  She says none of this is normal

Total Recorded Time is 9:05

It's been more than a …

•  UC Merced researchers say covering the state’s canal matrix with solar panels generates savings, helps clear the air

•  “Without taking a bit of …

•  Action plan is adopted with two-year deadline

•  “We know the challenges are daunting”

Total recorded time is 13:40

With more than one out of every four homeless people in the nation …

•  How a Central Valley firefighter is trying to stop the wildfire of suicides in the ranks

•  Firefighter suicides surpass on-duty death

Total Recorded Time is 14:49

And if that sounds …

•  Former NFL player Dave Des Rochers offers some practical advice

•  “A contracting career … may be replaced by artificial intelligence”

Total recorded time is 28:40

For those at …

•   Everyone does it, but very few do it well

•  “Great productivity comes from concentration”

(Total Recorded Time is 25:10)

To get to the top in your career, be quiet.  And listen.

That’s …

•  What is your former boss telling a potential employer about you?

•  Allison & Taylor President Jeff Shane warns job hunters not to assume all is well with their references

(TRT is …

•  But watchdog says it may be too little and too late

•  “I wonder how much money is going to be in this pool”

The Biden administration says the …

•  Unequal burden also for Hispanic communities

•  Two scientists who revealed the problem are the guests on this Bizgnus Podcast

Acres of asphalt parking lots, unshaded roads, dense …

•  Laura Brandao says it’s possible to keep saying “yes” despite adversity

•  “It’s for the whole world to say ‘yes’ every day

(Total Recorded Time …

•  Corporate real estate expert outlines a new trend powered by technology and the pandemic

•  “We’ve really got to start a proper debate”

(Total …

•  Mindfulness trainer Julie Potiker says it’s an age-old practice that applies to the 21st Century

•  “It’s not weird; it’s not woo-woo”

(Total …

•  The epiphany for a veteran salesman

•  “Ethical behavior creates dedicated employees and loyal customers”

After years of selling – used cars, lighting supplies, whatever—Joel Malkoff …

•  Visual marketing expert Amy Balliett on how to market to the Incredible Shrinking Attention Span

•  What’s 60,000 times faster than the printed word?

(Total recorded time is 31:31)

The …

•  Why traditional authoritarian approaches no longer fit today’s leadership needs

•  Revealed: The five “Cs” to success

Do nice guys really finish last?  Not according to Ed Frauenheim in …

•  Today’s marketers were already facing exponential challenges. Then came COVID

•  The authority on being agile in marketing offers tips, examples and ideas

(Total Recorded Time is 23:48)

•  He wrote 60 books while working fulltime as a newspaper editor

•  Wes Boyd gave away his novels

•  “I’d rather keep working and keep writing …

•  Why your organization’s culture may need to be changed – now

•  Expert shows why some companies are dragged down by their corporate culture

(TRT …

•  Veteran leadership consu,tant boils success down to seven key gears

•  “Seventy-five to ninety per-cent of organizations fall short of achieving …

•  What happens post-COVID?  Our podcast guest talks with 140 top executives

•  “What we heard was a kind of shift to humility”

(Total Recorded Time is 10:30)

The COVID-18 pandemic has …

•  Expert shows why workplace diversity efforts fall short

•  “If you want to hire diverse people, let them be diverse”

(Total Recorded Time is 20:20)

Despite decades of effort, workplace …

•  Trying to publish that book? This podcast has insider info that you need to know

•  “There are ways of making money. I don’t want to discourage anyone”

(Total Recorded Time is 24:20)

…

•  Lost for decades, music recorded as WW 2 ended is found by a Central Valley teacher

•  “This is the only recording of a frontline band unit made in the middle of WWII”

(Total Recorded …

•  Survivors of trauma offer paths forward through the COVID pandemic

•  “It is truly, ultimately, up to us to heal ourselves”

(Total Recorded Time …

•  Strengthening your organization for the post-COVID world

•  This solution is so simple it will need brave leaders

(Total Recorded Time is 38:06)

…

•  How a “mompreneuer” took an idea from her kitchen to a nationwide business

•  “Don’t put walls up in front of yourselves that prevent you from …

•  What leaders should do when an employee grieves

•  “This is a very unspoken, unaddressed area of leadership”

(Total recorded time is 22:45)

By …

•  A sea change is underway in how companies operate that could lead to prosperity for some and failure for others

•  “A movement that’s been …

•  There finally is a better way to sell

•  “Our mission is to prove that ‘selling’ isn’t a word to be ashamed of”

(Total recorded time is 32:15)

Challenges to the success of businesses do …

•  Former restauranteur knows the real recipe for business success

•  “A lesson that’s not just for business, but is actually a lesson for life”

Total Recorded Time is 23:55

Dan Sachs knows …

•  Too many in business are letting their creativity languish, expert says

•  “Everything about creativity can be learned”

Despite all the talk about innovation, people in business are not …

•  Public pension plans are just murder for insider Josiah Vencel

•  “It’s nonfiction wrapped in fiction”

There are only a few ways to keep a public pension fund financially viable: …

•  No, you’re not immune to bias

•  “Work that really does have an impact is when you help people understand the way they’re making decisions”

Howard Ross, a lifelong social justice …

•  Expert Jennifer Kahnweiler says it’s time organizations were introvert-friendly

•  “You’ll get so much more out of your team if you play to their preferences”

(Total recorded time is …

•  How to spot the hidden technology reefs that could shipwreck your small business

•  “You can be leveraging technology in the same way that a …

•  Why putting competition and profits hurts your entire organization

•  “It’s not just about meeting specific metrics or goals”

(Total Recorded Time is 15:27)

With the COVID-19 pandemic …

•  Why are COVID rates so high in the Central Valley?

•  UC Merced professor has an unsettling answer

A new study from the University of California, Merced, finds a link between low-wage …

•  Renowned psychology professor reveals research that could boost your team’s productivity and reduce stress

•  “Just looking at the blue color for …

•  Are “microagressions” poisoning your relationships?

•  “Microaggressions, typically, are neither micro nor aggressive”

Total recorded time is 15:55

Every day, people exclude and …

•  Using quantum mechanics in everyday life

•  “You create the outcome of your life from within you and your own power”

Total recorded time is 24:57

The writer Agatha Christie had her …

•  Why the jobless numbers are not going down

•  “Despite a couple positive signals that we’ve seen, there’s some real worry”

Total Recorded Time is 7:49

The Department of Labor said last …

•  New president of University of the Pacific offers vision for the future of the university

•  “I’m so inspired by our young people today”

(Total Recorded Time is 18:27)

The tri-campus …

•  Demotivated employees were a problem before COVID; now what?

•  “One of the sources of demotivation … is stress”

Total Recorded Time is 16:39

Demotivated employees were a $500 billion …

• Why managers need to recognize brain sex

• The “4 C’s” a manager can implement today

• “You can’t ignore gender”

(Total recorded time is 14:41)

In these days of pandemic, every business …

• Music from the heart and heat of World War Two is is being remastered for a 21st Century audience

• “I discovered them while going through his attic”

(Total recorded time is 11:32)

Jason …

• What leaders can learn from top adventurers

• “The end result if you can work through that conflict and communicate effectively is you get better …

• Management consultant say now is the time for companies to be intensely training the next generation of leaders

• “How do I quickly and …

• Even when working from home, you can strive for a balance between work and life, Fresno State expert says

• “We do better when we’re rested and when we have time away from work”

Total …

• Commercial real estate disruptor calls for nore “conscious capitalism”

• “You can create extraordinary success by helping others succeed”

Jonathan Keyser, founder and CEO of the Phoenix, …

• Chaotic times require adaptive leadership, he says

• “It’s very easy to get into a conversation about history”

(Total Recorded Time is 17:30)

In these chaotic and incredibly uncertain …

• In recovering from the COVID Recession, expert says genuine compassion should be part of the recovery

• “The kind of situation we’re in now creates …

• Lathrop CPA explains why it’s not too late to apply for federal help for a small business

• “There’s still some money out there”

It’s not too late for small business owners to apply for …

• Why Ken Wentworth calls himself a “fractional CEO”

• “It’s hard to have that strategic vision when you’re always ‘putting out fires’”

(Total Recorded Time is 18:20)

Recorded March 10, …

• Why leaders need to rethink their business models

• “You’ve got to ask your stakeholders what’s important to them”

Before the coronavirus took the …

• How businesses are pivoting to get ready for a post-COVID world

• “What do you manage to? That’s the hardest determination at this point”

(Total Recorded Time 11:38)

Subscribe to the CVBT …

• A better way to fix career burnout for the manager -- and the managed

• “Unless you really pay attention to yourself and are conscious of yourself … you can’t really make any decisions …

•  Fourth-generation entrepreneur offers marketing tips for small business and insight on how COVID-19 will change marketing

•  “If you’re going to own a business, especially today, you’ve …

•  University of the Pacific economist says COVID-caused contraction could be worse than 1929 crash

•  “The impact on small businesses is just …

• Entrepreneur says for success, businesses should integrate their information technology strategy with their business strategy

• “Your IT strategy …

• Northeastern University executive professor says she has a better way to get a new job

• She calls it “boutique employability”

Suddenly, finding a new job is much harder, thanks to the …

• Outplacement export says immediate, and big, government action needed to avert massive layoffs

• “This is truly unprecedented in the way it’s …

• He says artificial intelligence will be the biggest change since the internet

• “AI, and automation in general, will create a lot more jobs”

(TRT* 23:45)

Sign up for our daily email …

• Software startup entrepreneur is taking machine learning to new levels

• “We realized there was a lot more opportunity than we’d initially thought of”

Please click here for our daily …

• Just how possible is it to have employees who self-manage?

• Leadership guru Michael Colburn offers tips on how to reach that nirvana

•  But Wait! …

•  Yes, Americans are getting much grumpier

• “This isn’t just in the political arena. It also rolls over into families and relationships”

• And tips …

• Success as an author often starts after the book is written

• “You have the ability to control and adjust and tweak”

When Shakespeare put down his …

• Before you recruit from a competitor – or jump to one -- listen to this podcast

• “Nobody should resign on the spur of the moment any more”

…

• Get rid of that decision-making gut

• “You can certainly go with your gut if you want to end up like Boeing”

Worried that a decision you’re about …

• Author Paul Napper says there’s a common reason so many are anxious in the U.S.

• “We actually have a silent epidemic … of anxiety”

The United …

• Looking for expert advice? Jer Jessi offers the world

• “And we are looking to grow”

Sometimes you have a problem for which not even YouTube videos are specific enough. So how do you get …

•  Want to improve your leadership skills? Row across the Atlantic Ocean*

• “I do crazy adventures basically, seemingly impossible things”

• *Or you …

•  The overlooked authenticity factor to success

• “The most effective thing you can do is be yourself”

A lot of people want to be effective public speakers, whether to advance a business …

• Four steps to overcoming stress

• “You have to really confront those negative thoughts”

Stressed-out by the job? Or just life in general?  There’s a four-step method to calm down and be …

• Jatco Incorporated finds warm welcome in Modesto

• Uses robots and human workers for precision molding

For anyone who might have thought high-tech …

•  Mr. Gold advocates rewriting your internal code

•  "It’s about 10 beliefs that you hold"

Are your beliefs hijacking your life? Can we erase and …

• Tips for real-time conflict resolutions

• Plus something for free

If you’re not King Louie , then it’s likely that when you want to chop someone’s …

• Joseph Michelli explains the success of Airbnb

• “How does a company … grow that meteorically in ten years?”

What started with renting out a spare bedroom furnished with a couple of air …

• Why relying on digital connections with customers is not enough

• Consistently raising the bar on customer service

In politics, it’s the economy, …

• Tapping “intuitive intelligence” to make the big decisions

• “Intuitive knowing is generally that first gut feeling”

If you make important business decisions based on a flash of …

• Author of the new book “Start Finishing” tells how to control distractions and interruptions

• We spend about half of our time thinking about …

• Veteran coach identifies the major problems -- and offers solutions

• Don’t show up to throw up

There are the seven deadly sins talked about in …

For the tens of thousands who crawl along I-205 through Tracy just to get to I-580 to continue the bumper-to-bumper crawl to Silicon Valley, dreams of starting their own business might …

• Clearing up the mysteries of marketing

• “Marketing and technology overwhelm a lot of people”

Small business startups often have great expertise in …

Ask a manager what’s the hardest part of the job and many these days are likely to say it’s dealing with fearful employees who play it safe at all …

•   Why managers need to remember what Einstein said

• “There is absolutely no, zero, nada, zilch, reason why we … subscribe to Albert Einstein’s …

• Sherre' DeMao says it’s the secret sauce of success

• “That can add to the bottom line when a company is sold”

Business owners looking to move …

• How techniques used by improv actors can be applied to business

• “That audience is often drunk and yelling at them”

The laughter of an audience at a comedy improv keeps comedians going. …

Despite millions of young people headed to college, there’s one educator and entrepreneur who thinks that could be the wrong path for a lot of young …

• The real threat may lie in its use by governments

• “I’m very worried that the same kinds of abuses that are occurring in China could trickle into …

•  Former musician Michael Maher is now helping small business increase sales using Amazon

•  “They’re very, very intent on customer satisfaction”

Michael Maher has gone from musician to …

The CVBT PODCAST:  Coping with burned-out bosses

•  Expert says this can be a unique opportunity for those who work for such a boss

•  “Burnout is very pervasive now. It’s out there. It’s …

• What companies should be doing now for a digital future

• “We should certainly be prepared in terms of essentially having a plan on how to …

  • Beth McRae offers tips from experience

• ““We’ve kept our company very diversified over the years”

As entrepreneurs will say, owning a business provides harsh lessons.

Beth McRae, who …

What’s stopping women from getting to the top jobs in corporations?  Backstabbing sabotage might not even make a list a manager might make.

But two veteran educators who are studying the …

Podcast:  Adapting yourself and your company to change

•  Sharon Bowes shares secrets of mastering the swiftly changing landscape

•  “Survival, even of a large well-established business, is …

• How to embrace social media without going nuts

• “You have to do your research so that you know where your customers are"

Small business owners can often feel like one-person fire …

Too many business people have, essentially, canned themselves like summer berries, putting a lid on their success, says business coach Tasha Chen.

“Your thoughts create,” says Ms. Chen, a …