• Commercial real estate disruptor calls for nore “conscious capitalism”

• “You can create extraordinary success by helping others succeed”

Jonathan Keyser, founder and CEO of the Phoenix, Arizona-area commercial real estate company Keyser LLC, says he’s a reformed ruthless jerk.

“My journey reinventing myself from a ruthless jerk to someone who’s committed to serving other people was not an easy one,” he says.

Key to the transformation, he says, is following the ideas of the conscious capitalism movement.

“Conscious capitalism is a movement started by John Mackey,” Mr. Keyser says. “The basic premise … is to elevate humanity through business, to do good through business. It’s focusing on a stakeholder model.”

Mr. Keyser says this sort of “win-win-win” strategy is more important now than in the recent days of seemingly unbridled prosperity.

Jonathan Keyser talks about his personal transformation and how that helped form his success in the dog-eat-dog world of commercial real estate in the CVBT Audio Interview Podcast.

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