Before you do well, you must do good

22 minutes

•  Expert says it’s time to ditch the old way of selling – pitching, persuading and pressuring

•  “Too often social entrepreneurs underestimate the important role that sales and sales management plays”

(Total Recorded Time is 24:45

It is legend that the founders of Capital Cities Broadcasting would tell their television and radio station managers that before they did well financially, the stations must do good for their communities.

That philosophy is similar to the theme that authors Scott Roy and Roy Whitten have detailed in their newest book, “Sell Well, Do Good,” Niche Pressworks, Indianapolis (May 2021).

Mr. Roy says the book applies the authors’ human-centric selling framework to social enterprises in their work to do good for society’s poor.

“What we’ve been finding in our work across the world is that too often social entrepreneurs underestimate the important role that sales and sales management plays in the achievement of their mission,” Mr. Roy says. “However, selling is just such a vital part of social enterprises’ efforts to create positive social or environmental impact.”

Scott Roy spent the first part of his career building and running large direct-sales organizations and co-founded an insurance company in the United States that has grown to over $2 billion in assets.

For more information:  https://wrpartnership.com/sell-well-do-good

More episodes from The Bizgnus Podcast

Warning! Recession ahead, warns economist

•  Recession – or worse – ahead, warns economist

•  “There’s a good chance we’ll have a recession in 2023”

(Total Recorded Time is 25:02)

The nation’s economy, if not the world economy, is …

The poetry of following your passion

•  Marine Corps veteran turned author says quantum mechanics points to an inner god

•  “I’ve come around to this idea we all have a god inside us”

(TRT is 24:15)

David Richards went from a …

Entrepreneur is working to heal America’s divisions

•  He taps ancient wisdom

•  “So I thought it was time to up end the way we are talking to each other”

(TRT is 20:56)

Elvir Causevic runs a boutique investment bank in San Francisco.  But …

Failure can be foundation for success

•  Business coach says even grief can help rebuild success

•  “I stumbled upon grief as many of us do”

(Total Recorded Time is 22:37)

Failure and grief can be turned into into personal, …

Passing your business to the children need not be a bloodbath

•  David Bentall went through one and has learned

•  “It was a very, very painful thing for our family”

(Total Recorded Time is 24:23)

Your children. …

Another secret to success as an author

•  New writers find it takes more than a turn of phrase

•  “It’s one thing that writers should learn early on”

(Total Recorded Time is 17:00)

New …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Warning! Recession ahead, warns economist
25:04
Start listening to Warning! Recession ahead, warns economist
25:04