Before you do well, you must do good

22 minutes

•  Expert says it’s time to ditch the old way of selling – pitching, persuading and pressuring

•  “Too often social entrepreneurs underestimate the important role that sales and sales management plays”

(Total Recorded Time is 24:45

It is legend that the founders of Capital Cities Broadcasting would tell their television and radio station managers that before they did well financially, the stations must do good for their communities.

That philosophy is similar to the theme that authors Scott Roy and Roy Whitten have detailed in their newest book, “Sell Well, Do Good,” Niche Pressworks, Indianapolis (May 2021).

Mr. Roy says the book applies the authors’ human-centric selling framework to social enterprises in their work to do good for society’s poor.

“What we’ve been finding in our work across the world is that too often social entrepreneurs underestimate the important role that sales and sales management plays in the achievement of their mission,” Mr. Roy says. “However, selling is just such a vital part of social enterprises’ efforts to create positive social or environmental impact.”

Scott Roy spent the first part of his career building and running large direct-sales organizations and co-founded an insurance company in the United States that has grown to over $2 billion in assets.

For more information:  https://wrpartnership.com/sell-well-do-good

More episodes from The Bizgnus Podcast

Getting that book published -- finally

•  Vito Altavilla tells how he did it

•  “It’s more like you’re a chronicler of an age

(Total Recorded Time is 13:12)

Lots of people think they’ve got a book inside of them but few do …

The top leaders know: Words count

•  Only pay and advancement tops clear communications

•  “It’s all important that you know which words matter”

(Total Recorded Time is 22:39)

Abraham …

Is your business off-track in onboarding?

•  Expert tells why customer onboarding is as important as the sale

•  “Find out what your customers want and need”

(Total Recorded Time is 16:51)

For more than two decades, Donna Weber has …

Show biz bug bites; book is born

•  A quiet Charlotte family is thrust into Hollywood

•  “Writing for me was something that I didn’t share with anybody”

(Total Recorded Time is 18:21)

For personal change, the answer is inside

•  Transformation coach points to his own unusual experience

•  “I have a mission on this Earth”

(Total Recorded Time is 25:04)

What he describes as a mystical experience has shaped the …

As a manager, why you should be thinking about suicide

•  It’s the 10th leading cause of death in the U.S.

•  “When you bring up the word ‘suicide,’ people shut down”

(Total Recorded Time is 26:05)

Tom …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Getting that book published -- finally
9:47
Start listening to Getting that book published -- finally
9:47