CVBT PODCAST: The role of PR and marketing to business success

16 minutes

  • Beth McRae offers tips from experience

• ““We’ve kept our company very diversified over the years”


As entrepreneurs will say, owning a business provides harsh lessons.

Beth McRae, who oversees the McRae Agency in the Phoenix area, has had a few of those tough lessons but has survived and prospered.

Her company has more than 20 years in the public relations, social media and marketing industries, weathering downturns from the dot-com bust to the Great recession.

What’s the secret?

We asked Ms. McRae to set the stage by telling a bit about herself and her company, which has grown to be one of the best-known boutique public relations agencies in the West….

More episodes from The Bizgnus Podcast

A different way to get out of debt and build wealth

•  Mark Willis says people should bank on themselves

•  “When do we ever stop to think about our wants and needs are for ourselves?”

Author and …

For better communications at work try talking with your kids at home


•  New techniques can be applied at home and work

•  “We’d like to think we’re good listeners, but….”

(Total Recorded Time is 6:16)

If you’re trying to communicate better at work, perhaps …

Writer offers insights to newby authors

•  What Hemmingway can teach beginning authors

•  “If you want to be a professional, you’ve got to treat it like a job”

(Total Recorded Time is 27:24)

So you think you can write a book?  If …

Using your HQ to reach new levels of success

•  New brain patterns can help shed limiting beliefs

•  “Everything is based around energy. Everything”

(Total Recorded Time is 16:15)

We’ve heard about IQ.  And EQ.  Now, says veteran …

A torturous path to a spiritual awakening

•  Cult victim grows into a meditation teacher and yoga guru

•  MahanKirn Khalsa talks about her life

From poverty and degradation to worldwide …

A life well-spent by an ‘unimportant’ girl

•  Survivor of war-torn Berlin recounts life’s lessons

•  An ironic twist to Hitler’s car

For many younger people, the horrors of World War Two are something read about in a history book. …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to A different way to get out of debt and build wealth
14:31
Start listening to A different way to get out of debt and build wealth
14:31