How to move from influencee to influencer

13 minutes

•  It’s the internet, of course, but with critical nuances

•  “It’s one of the greatest evolutions on the planet that’s ever happened”

(Total Recorded Time is 16:43)

One might call this the age of the “influencer” as platforms like YouTube seemingly create influencers overnight.

But our guest on this Bizgnus Interview podcast, Teresa de Grosbois, is the influencers influencer:  She’s been studying the ins and outs of influential people for years, putting her research into best-selling books and in front of audiences around the world.

She says “influencers” have evolved into a very positive thing for society.

“I actually think it’s one of the greatest evolutions on the planet that’s ever happened,” she says.  “It used to be you had to be a television anchor or a newspaper reporter or … someone who was heard by a lot of people to have any level of sway or influence.”

Thanks to the internet, now anyone with a passion can find themselves an influencer, she says.

But there are nuances that can make the difference between success and failure, as she explains in this Bizgnus Interview podcast.

Please click here to watch the Bizgnus interview:

Ms. de Grosbois is founder of the Evolutionary Business Council, an international, invitation-only council of speakers and influencers who are focused on teaching principles of success. She is author of the best-selling book, “Mass Influence…The habits of the highly influential.”

Now based in Costa Rica, this Canadian entrepreneur says it is possible to eradicate poverty by changing the way people think and to that end, pre-COVID, arranged speaking tours into developing countries to teach business and empowerment skills to students and small business owners.

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