Is your business off-track in onboarding?

15 minutes

•  Expert tells why customer onboarding is as important as the sale

•  “Find out what your customers want and need”

(Total Recorded Time is 16:51)

For more than two decades, Donna Weber has helped high-growth startups and established companies create customers for life with successful customer onboarding strategies.

And those, she says, are better than “hope as a strategy.”

“What I find most interesting as when companies listen to their customers,” Ms. Weber says. “Find out what your customers want and need.  And that might be just picking up the phone and asking them a few questions.”

But “customer onboarding?” If the term seems new, Ms. Weber explains what it is and why it’s so important in this Bizgnus Podcast.

Please click here to watch the interview:

Ms. Weber says recent neuroscience research reveals that early, orchestrated onboarding — those first few days, weeks, and months of a customer’s journey — is what stops the churn and transforms customers into loyal champions.

Prior to founding her Palo Alto-based consulting firm, Springboard Solutions, Ms. Weber worked at several startups where she built customer success and education programs from scratch.

She is the author of the new book, “Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions (Springboard Press, April 2021).

For more information:



Bizgnus reports, writes, edits and publishes business news in online, broadcast and printed publications.

Hidden agendas? We don't have them.  Pay-to-play? That's a firing offense around here.

We have taken pride in offering unbiased, unfiltered and in-depth interviews with business and other thought leaders since 2005.

No one pays to get on our podcasts. And we don't accept advertising (although Google/YouTube sells ads on our videos.)

And, frankly, that's where you come in.  We'd appreciate your support through Patreon.

It is not required.  And we're happy to have you watch even if you cannot support us as a patron.

If you’d like to help as a patron, please click here:

Thank you for your support!

President and publisher: Doug Caldwell

Our physical address is 150 Herons Run, #104, Sarasota, Florida 34232

Phone 209.477.0330

For business matters, please contact:

For editorial matters, including story queries, corrections or amplifications and letters, please contact:

You can reach me at 209.470.3400 or by email at editor (at)

More episodes from The Bizgnus Podcast

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Another secret to success as an author
Start listening to Another secret to success as an author