• Too many in business are letting their creativity languish, expert says
• “Everything about creativity can be learned”
Despite all the talk about innovation, people in business are not taught how to think creatively. As a result, many careers stall and companies are grappling to compete and survive.
“Everything about creativity can be learned,” says creativity expert and business consultant Nir Bashan, author of the new book, “The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill; August 2020).
Mr. Bashan has a new way of thinking that he says bridges the gap between the brain’s two hemispheres—the logic-driven left and the creative-inclined right to find innovative solutions to problems and achieve what he calls magnificent harmonious success.
“Analytical skills are important. But in isolation they are damaging,” he says. “As we begin to unite the analytical and the creative, we learn how to be a more effective leader and create an environment that is ripe for opportunity and growth.”
Nir Bashan talks about his research and some of his 92 ideas in this exclusive Bigngus podcast:
You can also watch the interview on the Bizgnus YouTube channel here: https://tinyurl.com/y2hg6vhf
Mr. Bashan is founder and CEO of The Creator Mindset LLC, based in Orlando, Florida. Through his workshops and consulting, he teaches business leaders how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, and JetBlue.
For more information: https://www.nirbashan.com/the-creator-mindset
• The epiphany for a veteran salesman
• “Ethical behavior creates dedicated employees and loyal customers”
After years of selling – used cars, lighting supplies, whatever—Joel Malkoff …
• Visual marketing expert Amy Balliett on how to market to the Incredible Shrinking Attention Span
• What’s 60,000 times faster than the printed word?
(Total recorded time is 31:31)
• Why traditional authoritarian approaches no longer fit today’s leadership needs
• Revealed: The five “Cs” to success
Do nice guys really finish last? Not according to Ed Frauenheim in …
• Today’s marketers were already facing exponential challenges. Then came COVID
• The authority on being agile in marketing offers tips, examples and ideas
(Total Recorded Time is 23:48)
• He wrote 60 books while working fulltime as a newspaper editor
• Wes Boyd gave away his novels
• “I’d rather keep working and keep writing …
• Why your organization’s culture may need to be changed – now
• Expert shows why some companies are dragged down by their corporate culture