• No, you’re not immune to bias
• “Work that really does have an impact is when you help people understand the way they’re making decisions”
Howard Ross, a lifelong social justice advocate, and author of the book, “Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives,” says the more we think we are immune to biases, the greater likelihood that our own are invisible to us.
“We tend to think that human beings are rational in our decision making,” Mr. Ross says. “But in fact we know now … that virtually every human decision starts with our emotion.”
He says unconscious bias is an area of study that is still developing. “What we’re finding is the kind of work that really does have an impact is when you help people understand the way they’re making decisions,” Mr. Ross says.
Howard Ross talks about unconscious bias in this exclusive Bizgnus Audio Interview Podcast… including why Subaru makes such effective TV commercials.
• Vito Altavilla tells how he did it
• “It’s more like you’re a chronicler of an age
(Total Recorded Time is 13:12)
Lots of people think they’ve got a book inside of them but few do …
• Only pay and advancement tops clear communications
• “It’s all important that you know which words matter”
(Total Recorded Time is 22:39)
• Expert tells why customer onboarding is as important as the sale
• “Find out what your customers want and need”
(Total Recorded Time is 16:51)
For more than two decades, Donna Weber has …
• A quiet Charlotte family is thrust into Hollywood
• “Writing for me was something that I didn’t share with anybody”
(Total Recorded Time is 18:21)
• Transformation coach points to his own unusual experience
• “I have a mission on this Earth”
(Total Recorded Time is 25:04)
What he describes as a mystical experience has shaped the …
• It’s the 10th leading cause of death in the U.S.
• “When you bring up the word ‘suicide,’ people shut down”
(Total Recorded Time is 26:05)