• No, you’re not immune to bias
• “Work that really does have an impact is when you help people understand the way they’re making decisions”
Howard Ross, a lifelong social justice advocate, and author of the book, “Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives,” says the more we think we are immune to biases, the greater likelihood that our own are invisible to us.
“We tend to think that human beings are rational in our decision making,” Mr. Ross says. “But in fact we know now … that virtually every human decision starts with our emotion.”
He says unconscious bias is an area of study that is still developing. “What we’re finding is the kind of work that really does have an impact is when you help people understand the way they’re making decisions,” Mr. Ross says.
Howard Ross talks about unconscious bias in this exclusive Bizgnus Audio Interview Podcast… including why Subaru makes such effective TV commercials.
• The epiphany for a veteran salesman
• “Ethical behavior creates dedicated employees and loyal customers”
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• What’s 60,000 times faster than the printed word?
(Total recorded time is 31:31)
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• Revealed: The five “Cs” to success
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• Today’s marketers were already facing exponential challenges. Then came COVID
• The authority on being agile in marketing offers tips, examples and ideas
(Total Recorded Time is 23:48)
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• Why your organization’s culture may need to be changed – now
• Expert shows why some companies are dragged down by their corporate culture
(TRT …
You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.