The Bizgnus Podcast: Joel Malkoff
• The epiphany for a veteran salesman
• “Ethical behavior creates dedicated employees and loyal customers”
After years of selling – used cars, lighting supplies, whatever—Joel Malkoff says he had an epiphany that changed his life.
It brought him to the conclusion that ethical business decision-making is the way to sustained profitability, he says.
He’s taken his thoughts a step further, writing a new book that he calls a parable, “Selling Ethically: A Business Parable Connecting Integrity with Profits,” (GDL Press; October 2020).
“Ethical marketing and selling will allow you and your company to build sales revenue and sustainable profits over the long-term,” he says. “Ethical behavior creates dedicated employees and loyal customers.”
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