The Bizgnus Podcast: Marketing in the Age of the Micro-Attention Span

23 minutes

•  Visual marketing expert Amy Balliett on how to market to the Incredible Shrinking Attention Span

•  What’s 60,000 times faster than the printed word?

(Total recorded time is 31:31)

The success of your marketing message might depend on its ability to attract and hold the attention of an audience that will buy in or reject it within seconds.

So says marketing expert Amy Balliett, founder of Killer Visual Strategies of Seattle, our guest on this expanded Bizgnus podcast.

More episodes from The Bizgnus Podcast

Why you’d better not call it “work”

•  What? You didn’t know? Why this is “The Era of Workplace Fun”

•  Fun is serious business in recruiting – and retaining – the best

(Total Recorded Time is 42:43)

Repeat after me: “Work …

Here’s how to boost your sales

•  Sales expert finds the 100 most critical sales skills

•  “Six key themes emerged”

(Total Recorded Time is 16:48)

You might call him the “Readers Digest” for that aisle of books about …

The mistakes that kill a business

•  If you can’t or won’t sell, is business ownership for you?

•  “One of the things I hope the book does is that it prevents people from making the big mistakes”

(Total Recorded Time is …

Before you do well, you must do good

•  Expert says it’s time to ditch the old way of selling – pitching, persuading and pressuring

•  “Too often social entrepreneurs underestimate the …

It’s time to rethink how you engage with your people

•  As nation emerges from COVID, leaders face new challenges to keep employees motivated

•  “You’ve got to get in the game”

(Total Recorded Time is 18:05)

In addition to its tragic death …

Tapping your inner resilience for the post-COVID world

•  What leaders should prepare for

•  “People are managing it very differently”

(Total Recorded Time is 15:41)

As the U.S. emerges from its worst …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Why you’d better not call it “work”
34:20
Start listening to Why you’d better not call it “work”
34:20