The CVBT Audio (and video) Interview Podcast: Mark DeLuzio

21 minutes

• Why leaders need to rethink their business models

• “You’ve got to ask your stakeholders what’s important to them”

Before the coronavirus took the world by surprise, most companies and even nonprofits blissfully carried on, blinded by record profits, donations and industry kudos.

But in too many cases, the money and praise masked business models that were mediocre, at best.

Now, the overnight recession is closing or downsizing organizations faster than any even since the early 1930s, throwing tens of millions out of work and eroding or eliminating investments.

Before it’s too late, what should a business do?

Business consultant Mark DeLuzio, who witnessed the profound changes in the U.S. auto industry at the hands of Toyota in the 1970s, has some ideas.

“You’ve got to ask your stakeholders what’s important to them. Shareholders; pretty easy. They want earnings. But they also want you to be good corporate citizens,” says Mr. DeLuzio.

He says there are more than just shareholders who should be considered. There are two others that make up his trilogy of top-tier groups: customers and employees.

He joins us in, what for CVBT is a first, a video and audio podcast.

He joins us in, what for CVBT is a first, a video and audio podcast.

Watch our interview here:

Listen to our interview here:

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