• Success as an author often starts after the book is written
• “You have the ability to control and adjust and tweak”
When Shakespeare put down his quill after writing his first play, his work was only starting: He had to market “Henry VI.”
It’s no different for authors 500 years later. The writing of the book or the play is just the start. Then the author has to market his or her work.
Publishers do that for their big name authors. And writers who also would rather write a check can hire excellent publicists.
But for the new writer trying to get readers – and sell some of the books -- the real DIY work comes after the book is published.
Central Valley rancher and former broadcaster Brent Gill has added book author to his resume, having written two books aimed at the pre-teen market, “Fire on Black Mountain” and its sequel, “Snow on Black Mountain.”
He joins us today in this CVBT Audio Interview Podcast to talk about his “itch” to start writing and, just as importantly, the marketing of that writing.
• The epiphany for a veteran salesman
• “Ethical behavior creates dedicated employees and loyal customers”
After years of selling – used cars, lighting supplies, whatever—Joel Malkoff …
• Visual marketing expert Amy Balliett on how to market to the Incredible Shrinking Attention Span
• What’s 60,000 times faster than the printed word?
(Total recorded time is 31:31)
• Why traditional authoritarian approaches no longer fit today’s leadership needs
• Revealed: The five “Cs” to success
Do nice guys really finish last? Not according to Ed Frauenheim in …
• Today’s marketers were already facing exponential challenges. Then came COVID
• The authority on being agile in marketing offers tips, examples and ideas
(Total Recorded Time is 23:48)
• He wrote 60 books while working fulltime as a newspaper editor
• Wes Boyd gave away his novels
• “I’d rather keep working and keep writing …
• Why your organization’s culture may need to be changed – now
• Expert shows why some companies are dragged down by their corporate culture