The CVBT Audio Interview: Tara Peters

16 minutes

•  Demotivated employees were a problem before COVID; now what?

•  “One of the sources of demotivation … is stress”

Total Recorded Time is 16:39

Demotivated employees were a $500 billion business crisis. Then Came COVID-19.

Before the COVID-19 outbreak, by several measures between 60 percent and 70 percent of U.S. workers were less than enthusiastic their work, costing businesses between $450 and $550 billion each year.

Add in one worldwide pandemic, newly remote and anxious employees, and news of daily layoffs, and leaders are left to plead, “Now what?” as employees mentally check out.

Actually, this COVID pandemic might not be entirely a bad thing, if only worker productivity is considered – if business managers and leaders recognize the problem and take simple, cost-effective steps to bolster morale and perhaps even ignite a flame or two of enthusiasm, say Tara Peters and Cathy Bush, authors of the new book, “The Demotivated Employee: Helping Leaders Solve the Motivation Crisis That Is Plaguing Business” (Advantage Media Group; March 17, 2020).

“Demotivation is not the opposite of motivation,” says Ms. Peters, an international consultant with a client list that includes Coca-Cola, Allstate, Walmart, and Ocwen and who currently serves as a professor at Northwood University’s DeVos Graduate School of Management and as academic dean for its Texas campus.

“We believe that leaders unintentionally demotivating their employees with their behaviors,” says Ms. Peters.

Tara Peters goes into practical detail about fixing problems of demotivation in these CVBT podcasts.

More episodes from The Bizgnus Podcast

The Bizgnus Podcast: Joel Malkoff

•  The epiphany for a veteran salesman

•  “Ethical behavior creates dedicated employees and loyal customers”

After years of selling – used cars, lighting supplies, whatever—Joel Malkoff …

The Bizgnus Podcast: Marketing in the Age of the Micro-Attention Span

•  Visual marketing expert Amy Balliett on how to market to the Incredible Shrinking Attention Span

•  What’s 60,000 times faster than the printed word?

(Total recorded time is 31:31)

The …

Is it finally time to re-think how men tick?

•  Why traditional authoritarian approaches no longer fit today’s leadership needs

•  Revealed: The five “Cs” to success

Do nice guys really finish last?  Not according to Ed Frauenheim in …

The Bizgnus Podcast: Jim Ewel and Agile Marketing

•  Today’s marketers were already facing exponential challenges. Then came COVID

•  The authority on being agile in marketing offers tips, examples and ideas

(Total Recorded Time is 23:48)


The Bizgnus podcast: Wes Boyd

•  He wrote 60 books while working fulltime as a newspaper editor

•  Wes Boyd gave away his novels

•  “I’d rather keep working and keep writing …

The Bizgnus Podcast: David White


•  Why your organization’s culture may need to be changed – now

•  Expert shows why some companies are dragged down by their corporate culture

(TRT …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to The Bizgnus Podcast: Joel Malkoff
13:51
Start listening to The Bizgnus Podcast: Joel Malkoff
13:51