• The real threat may lie in its use by governments
• “I’m very worried that the same kinds of abuses that are occurring in China could trickle into our system”
Back in 1957, the journalist Vance Packard published his book called “The Hidden Persuaders,” revealing how advertisers used consumer motivational research and other psychological techniques, including subliminal tactics, to manipulate expectations and persuade Americans to buy certain products.
Now fast forward 62 years and we’re in the age of artificial intelligence, called A-I for short.
Artificial intelligence is hard at work, changing us. Sophisticated AI algorithms can scrape, log, and cross-reference who you are and how to best exploit your emotional hot buttons in fractions of a second.
Have we not learned anything since Vance Packard’s book? Or are we blowing things out of proportion, as some accused Mr. Packard of doing?
To answer that question is our CVBT Audio Interview Podcast guest, William Ammerman, author of the new book, “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning.”
• The epiphany for a veteran salesman
• “Ethical behavior creates dedicated employees and loyal customers”
After years of selling – used cars, lighting supplies, whatever—Joel Malkoff …
• Visual marketing expert Amy Balliett on how to market to the Incredible Shrinking Attention Span
• What’s 60,000 times faster than the printed word?
(Total recorded time is 31:31)
• Why traditional authoritarian approaches no longer fit today’s leadership needs
• Revealed: The five “Cs” to success
Do nice guys really finish last? Not according to Ed Frauenheim in …
• Today’s marketers were already facing exponential challenges. Then came COVID
• The authority on being agile in marketing offers tips, examples and ideas
(Total Recorded Time is 23:48)
• He wrote 60 books while working fulltime as a newspaper editor
• Wes Boyd gave away his novels
• “I’d rather keep working and keep writing …
• Why your organization’s culture may need to be changed – now
• Expert shows why some companies are dragged down by their corporate culture