• The real threat may lie in its use by governments
• “I’m very worried that the same kinds of abuses that are occurring in China could trickle into our system”
Back in 1957, the journalist Vance Packard published his book called “The Hidden Persuaders,” revealing how advertisers used consumer motivational research and other psychological techniques, including subliminal tactics, to manipulate expectations and persuade Americans to buy certain products.
Now fast forward 62 years and we’re in the age of artificial intelligence, called A-I for short.
Artificial intelligence is hard at work, changing us. Sophisticated AI algorithms can scrape, log, and cross-reference who you are and how to best exploit your emotional hot buttons in fractions of a second.
Have we not learned anything since Vance Packard’s book? Or are we blowing things out of proportion, as some accused Mr. Packard of doing?
To answer that question is our CVBT Audio Interview Podcast guest, William Ammerman, author of the new book, “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning.”
• And they are getting other firms to do it too
• Updating an old saying
Total Recorded Time is 20:07
There’s a saying used by many business …
• Ken Honda explains how angry money is holding you back
• “You can free yourself financially and also emotionally”
Total Recorded Time is 15:30
• Jo Deaton offers 5 ways to stay resilient during the pandemic
• She says none of this is normal
Total Recorded Time is 9:05
It's been more than a …
• UC Merced researchers say covering the state’s canal matrix with solar panels generates savings, helps clear the air
• “Without taking a bit of …
• Action plan is adopted with two-year deadline
• “We know the challenges are daunting”
Total recorded time is 13:40
With more than one out of every four homeless people in the nation …
• How a Central Valley firefighter is trying to stop the wildfire of suicides in the ranks
• Firefighter suicides surpass on-duty death
Total Recorded Time is 14:49
And if that sounds …