The CVBT Podcast: The not-quite rock star finds success in the Amazon

27 minutes

•  Former musician Michael Maher is now helping small business increase sales using Amazon

•  “They’re very, very intent on customer satisfaction”

Michael Maher has gone from musician to corporate ladder-climber to selling used guitars on eBay to starting his own e-commerce business to what he’s currently doing, advising small businesses on how to sell their products through the nation’s largest online retailer, Amazon.

“I used my knowledge of selling music gear on eBay and the guide of a mentor to launch my own ecommerce business,” Mr. Maher says.

That $2,000 investment grew to the point that he could quit his job and market and find adequate income as an eBay seller.

But Amazon has provided him with prosperity, he says.

After double digit growth for six straight years and a peak of almost $400,000 in sales, he went from selling to helping other businesses sell on Amazon.

How easy is it to build your business using Amazon as your marketplace?  Mr. Maher stresses that you first must have a solid product and solid support.

“They’re very, very intent on customer satisfaction,” says Mr. Maher. “And that need to not just satisfy a customer but to really delight them and surprise them. To keep that customer experience high, they have very, very strict standards on what is allowed to be sold and who is allowed to sell. ”

Michael Maher offers tips and examples from his own experiences in online selling in today’s CVBT Audio Interview Podcast.

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(TRT* 23:45)

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