The magic ingredient to social media marketing: Humor

22 minutes

•  Done right, it can grab attention and cement your message in the mind

•  “We connect with those businesses that take risks and laugh at themselves”

(Total Recorded Time is 25:58)

Is your marketing a joke?  Seriously, adding humor to marketing may improve it, say the marketing mavens of humorous cat litter and other things, Shelby Dash and Kristina Clifford.

The owners of Take2Content in Los Angeles, are using humor to help clients find and retain customers on social media.

For the cat litter advertiser, the pair “decided to tackle the ‘cat lady’ stigma head on, by positioning our spokesperson as the complete opposite: a cat goddess.”

The product, Pretty Litter, is a silica-based litter that changes colors based on what’s in a cat’s urine. The colors can offer early signs of health problems.

“Pretty Litter gave us the flexibility to have full creative freedom (and a little too much fun) with this video,” say the commercial’s creators.  “We handled every element of video production from ideation to final edit.”

Shelby Dash and Kristina Clifford joins us for this Bizgnus Interview Podcast to talk a bit about littler and a lot about marketing with humor.

Please click here to watch the Bizgnus podcast, including a portion of the Pretty Litter spot:

“We connect with those businesses that take risks and laugh at themselves,” says Ms. Clifford. “That’s a good quality to have in a business.”

In the podcast Ms. Dash and Ms. Clifford also offer five ideas on how to create a successful social media ad campaign.

For more information:



Bizgnus reports, writes, edits and publishes business news in online, broadcast and printed publications.

We have published unbiased, unfiltered and in-depth interviews with business and other thought leaders since 2005.

Opinions are those of our guests. Bizgnus never endorses the viewpoints, products or services of its guests, who are selected based on their knowledge and experience.

No one pays to get on our podcasts. And we don't accept advertising (although Google/YouTube sells ads on our videos.)

We'd appreciate your financial support through Patreon.  If you’d like to help, please click here:

Our address is 150 Herons Run, #104, Sarasota, Florida 34232.  Call us anytime at 209.470.3400. Our email address is

More episodes from The Bizgnus Podcast

Warning! Recession ahead, warns economist

•  Recession – or worse – ahead, warns economist

•  “There’s a good chance we’ll have a recession in 2023”

(Total Recorded Time is 25:02)

The nation’s economy, if not the world economy, is …

The poetry of following your passion

•  Marine Corps veteran turned author says quantum mechanics points to an inner god

•  “I’ve come around to this idea we all have a god inside us”

(TRT is 24:15)

David Richards went from a …

Entrepreneur is working to heal America’s divisions

•  He taps ancient wisdom

•  “So I thought it was time to up end the way we are talking to each other”

(TRT is 20:56)

Elvir Causevic runs a boutique investment bank in San Francisco.  But …

Failure can be foundation for success

•  Business coach says even grief can help rebuild success

•  “I stumbled upon grief as many of us do”

(Total Recorded Time is 22:37)

Failure and grief can be turned into into personal, …

Passing your business to the children need not be a bloodbath

•  David Bentall went through one and has learned

•  “It was a very, very painful thing for our family”

(Total Recorded Time is 24:23)

Your children. …

Another secret to success as an author

•  New writers find it takes more than a turn of phrase

•  “It’s one thing that writers should learn early on”

(Total Recorded Time is 17:00)

New …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Warning! Recession ahead, warns economist
Start listening to Warning! Recession ahead, warns economist