They’re growing their business by giving stuff away
• And they are getting other firms to do it too
• Updating an old saying
Total Recorded Time is 20:07
There’s a saying used by many business leaders: Before you do well, you must do good.
Los Angeles entrepreneurs John David Snyder and Niki Shadrow Snyder are taking the saying to a new level – and then some.
The couple started with Project Pop Drop, which involves monthly giving by their office supply company, which sells private label ink and toner cartridges. Over several years, they have partnered with their customers, local schools, as well as other businesses to spread Project Pop Drop across Southern California, into the Tampa area of Florida and other states.
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