Veteran newsman sounds new alarm for the Earth

10 minutes

•  The most serious problems compiled

•  “So the average person might read it and understand what we need to deal with”

(Total Recorded Time is 15:27)

Drought. Global warming. Destruction of the ionosphere. Famine.  Deforestation.  Rising sea levels.  We have all heard the reports, studies and more about how our planet’s very being is threatened.

Now a veteran journalist has brought them together in a new book, written for the layman.

He’s Berl Falbaum and “Code Red! Code Red!” is his 12th book -- and perhaps the most worrisome.

Berl Falbaum joins us for this Bizgnus Interview podcast.

Please click here to watch the interview:

Mr. Falbaum stresses that the book is just a digest of the threats to the Earth.

“Each of the topics I cover, and I cover only a few, could be the subject of a book itself,” he says. “I purposely kept it brief―three to five pages―and avoided complex scientific analysis so the average person might read it and understand what we need to deal with.”

Over his 60-year career in journalism, politics and PR, Mr. Falbaum has been a general assignment and political reporter for The Detroit News, administrative aide to Michigan's lieutenant governor, speech writer and media spokesman for three major corporations, and founded his own PR company in 1989. He’s also taught a variety of journalism courses as an adjunct member in Detroit's Wayne State University journalism department.

Mr. Falbaum does not have a website, but the soft cover and ebook are available at



Bizgnus reports, writes, edits and publishes business news in online, broadcast and printed publications.

We have published unbiased, unfiltered and in-depth interviews with business and other thought leaders since 2005.

Opinions are those of our guests. Bizgnus never endorses the viewpoints, products or services of its guests, who are selected based on their knowledge and experience.

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