Why your Zoom and Skype brainstorming sessions are dizzles

20 minutes

•  Leaders must change their approach, expert says

•  “Traditional brainstorming sessions need a serious overhaul”

(Total Recorded Time is 25:38)

Running a brainstorming session is a great way to explore new ideas. Leaders at all levels use this strategy to promote innovation. But how do you do it when the participants are scattered into little video squares in a Zoom meeting?

Traditional brainstorming methods fail to produce valuable results in a World of Zoom and similar remote meet-ups, says leadership consultant Gleb Tsipursky.

“Extensive research shows that, when it comes to innovation, hybrid and remote teams can outcompete in-person teams by adopting best practices around digital communication and collaboration,” he says.

But too often, leaders reject new practices in favor of more familiar ones that simply do not work as well in a part-remote, part in-person world, he says.

In today’s rapidly changing world of work, “it’s time to admit that traditional brainstorming sessions need a serious overhaul,” Mr. Tsipursky says.

Gleb Tsipursky talks about the changes that leaders must make to be more effective in the post-COVID era in this Bizgnus Interview Podcast.

Please click here to watch the interview:


The larger the in-person group, the fewer novel ideas per person, whereas the opposite is true for virtual brainstorming, he says, noting that the same research finds that virtual environments provide a better experience for group members as a whole, balancing the preferences of introverts and extroverts, optimists and pessimists, and lower- and higher-status members.

“In summary, virtual brainstorming is better for innovation — and for people,” says Mr. Tsipursky.

Gleb Tsipursky is the author of many books and articles on leadership, including his newest book, “Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage,” (August 2021, 2nd Ed.; Disaster Avoidance Experts Press.)

Mr. Tsipursky, a former professor at Ohio State University and the University of North Carolina, Chapel Hill, is chief executive officer of Disaster Avoidance Experts of Columbus, Ohio, which focuses on future-proofing, decision making, and cognitive bias risk management in the future of work.

For more information: https://disasteravoidanceexperts.com/



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